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...breastvest is comfortable, easy to use and does a brilliant job of keeping my tummy covered in public.
Babyworld reviewer.
...a good quality, unique piece of nursing underwear, breastvest is ideal for covering your tummy while you are breastfeeding.
Madeformums, review.

breastvest news
This is the place to come to read the latest news from and to find out how it all began.

22/07/2016 Hooray for breastvest at the V&A! click to view>>

11/11/2013 breastvest gets the GOLD click to view>>

08/07/2013 breastvest wins ANOTHER SILVER! click to view>>

08/07/2013 Family BT loves breastvest! click to view>>

26/12/2012 12 days of Xmas giveaway!  click to view>>

30/11/2012 Festive Post click to view>>

20/11/2012 Lovely new blog review of breastvest click to view>>

01/10/2012 Limited edition TICKLED PINK breastvest does good click to view>>

14/08/2012 Silver Medal for breastvest! click to view>>

24/05/2012 breastvest shortlisted for two awards! click to view>>

20/12/2011 UK distribution  click to view>>

13/12/2011 Guardian.co.uk finds breastvest click to view>>

28/11/2011 The very breast donation! click to view>>

17/09/2011 breastvest goes global click to view>>

28/08/2011 Essex Mums review  click to view>>

25/08/2011 A new addition to the breastvest family click to view>>

22/06/2011 Sam talks on Real Radio for NBW click to view>>

08/03/2011 Our breastest review yet! click to view>>

01/11/2010 Success at the Baby Show click to view>>

20/10/2010 Off to The Baby Show! click to view>>

13/10/2010 We've been shortlisted for an Mother and Baby Award! click to view>>

05/10/2010 Limited edition colours for ten pounds click to view>>

03/09/2010 Connect with us on Facebook click to view>>

06/07/2010 North East Baby Roadshow  click to view>>

18/05/2010 breastvest are off to The Baby Show click to view>>

08/05/2010 Free Tickets to Baby Show in Birmingham click to view>>

28/04/2010 Joanna can't stop talking about breastvest! click to view>>

15/04/2010 breastvest gets a celebrity fan! click to view>>

28/02/2010 This Morning loves breastvest click to view>>

11/02/2010 breastvest reviewed on First4Dads click to view>>

11/02/2010 Silver Award from Bizzie Baby click to view>>

05/01/2010 breastvest is a 'lifesaver'  click to view>>

11/12/2009 Festive post  click to view>>

03/12/2009 New autumn/winter colours available click to view>>

02/11/2009 breastvest gets five star review click to view>>

01/10/2009 Glowing review from Bizzie Baby click to view>>

01/10/2009 tommee tippee love breastvest click to view>>

20/09/2009 breastvest can save your style  click to view>>

20/09/2009 Win tickets to The Baby Show click to view>>

21/08/2009 breastvest gets four star review click to view>>

14/08/2009 breastvest launch press release - Aug 09 click to view>>

08/06/2009 New colours available click to view>>

17/05/2009 we're on twitter! click to view>>

View all news and PR click to view>>

click to view the breastvest news archive

the breastvest story so far
was invented by mother-of-one Sam Telfer during her maternity leave in 2007.
After giving birth to Fred and deciding to breastfeed, she was conscious that she had two choices: either limit her wardrobe options to a woeful selection of hole and flap-filled breastfeeding tops, or show the world the burst balloon which had apparently crept in and replaced her stomach.

She explains: "I found breastfeeding clothing pretty shapeless and often felt ridiculous trying to negotiate the variety of holes, poppers and flaps while trying to give Fred his next feed – especially when we were in the middle of a busy cafe or restaurant.

"Also, although I wanted to feed Fred for at least six months, the thought of not being able to wear any of my favourite pre-pregnancy tops, just because I was breastfeeding was frustrating.

"So, I started wearing non-breastfeeding tops, and went on to ruin each and every neckline in quick succession from pulling them down to feed."

Once she talked to few fellow breastfeeding mums about her problem, it quickly became clear she wasn't the only one who wanted some sort of simple but effective coverage for their postnatal tummy when breastfeeding.

And she certainly wasn't the only frustrated mum who wanted to open the doors to her pre-pregnancy wardrobe without having to think about the practicalities of breastfeeding.

Following a fruitless search for what she was looking for, she opted for a homemade solution... involving an old maternity vest and a pair of scissors.

Sam says: "What I was looking for was a vest, without the breast-bit. The straps held it in place, and the vest – which needed to be a long one - covered my postnatal tummy.

"It meant I could wear normal tops, and just pull them up when I wanted to feed... and it didn't interfere with my nursing bra."

And so, the first
prototype was born.

Confident that she had hit on something which breastfeeding mums would find invaluable, she set about getting a shipment of sample
made for product testing.

Almost 50 breastfeeding mums took part in the product testing programme.

They each used a
for two weeks and then filled in a detailed feedback questionnaire.

The results speak for themselves...

• 75% of testers bought a

• 95% of testers found
helped them feed more comfortably and confidently

• 95% would recommend
t to their friends and family

• 95% would consider continuing to wear
as an under garment even when they have stopped feeding... to bridge the baby-shelf gap which so many mums complain about

• All women found feeding in public easier with

• A high proportion of testers said
would help them feed their baby for longer, for various reasons ranging from feeling good in normal clothes and feeling more comfortable by not revealing too much flesh when feeding in public or company, to how easy is to use and the confidence it gives breastfeeding mums.

Sam says: “The feedback was just fantastic. We were in no doubt that
was solving a widespread problem.

“We also took on board other feedback in terms of a few design tweaks – many of our testers said they would prefer
to be a bit longer, and would like the straps to be a little further apar so as not to interfere with the nursing bra clips.

“Once we had made these changes, we were ready to go into production.”

Throughout the development of
, Sam had drawn on the advice of lots of fellow mums and friends… none more so than school friend Helen Preen, who gave birth to a baby girl, Katie a month before Sam had Fred.

So, it seemed very sensible for Helen, who had a background in finance and business management, to come on board as an official partner once
was on the market becoming more popular by the day.

Helen says: "I knew from the moment Sam talked about her idea for
that she had hit on an amazing idea. I've had another baby since launched, and genuinely thought it was a fantastic product.

"I was thrilled to come on board as a partner in 2010 and can't wait to spread the word about
to new mums everywhere!"

Sam says: "Helen was a driving force behind
going from an idea in a new mum's head to a reality which is being worn by thousands of mums all over the UK and beyond. It's fantastic that she is now an official partner."

Available in black and white as well as a steady stream of limited edition colours,
comes in Extra-Small, Small, Medium, Large and Extra-Large.

is available online at www.breastvest.co.uk and in a selection of independent stores throughout the UK.

Thousands of mums (including former
Hollyoaks actress and wife of premiership footballer, Danny Murphy, Joanna Taylor don't you know..) are already enjoying the benefits of and we are delighted to say that we have had a raft of fantastic reviews (see our reviews page) and feedback testimonials from mums and health professionals who work with breastfeeding mums every day.

Sam says: "It's so lovely to hear direct from breastfeeding mums that wearing a
makes them feel more confident, more comfortable and makes breastfeeding easier all round.

"I can't wait to have another baby so I can benefit from
purchase your breastvest breastfeeding top

For press and marketing enquiries, please contact Sam at
Telephone: 07920 748 789

We have press photography available:

please email us for details

Photography by Simon Greener

Click to view our press cuttings.
Baby Show London Spring 2010 >>
Modern Mum Winter 2009 Spring 2010 >>
I'm Pregnant Jan Feb March 2010 >>
Mother and Baby 2009 >>
Prima Baby October 2009 >>
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